If you want more sales or to make new friends online, here’s a wee guide to breadcrumbs.
 
Breadcrumbs are the small words and moments you leave that show people you’re here, listening, and genuinely engaged.
They look like thoughtful comments, honest sharing, and responding to others with care.

They are not likes or emoji reactions.
 
Breadcrumbs build connection.
Connection builds trust.
Trust is what turns into friendships and business.
 
You don’t get sales or relationships online.
You build them, one breadcrumb at a time.